Marketers love Seth Godin. His thought-provoking marketing ideas from his blog and books - Permission Marketing, Purple Cow, just to name a few - are absolutely amazing and very practical to use to building a profitable business. You simply can't but love the man for his brilliance and great marketing brain power.
Gleaning from our reading his books and blog posts, we give you below three of the best takeaways from Seth Godin that you can utilize today to become a better marketer and run a lucrative business.
1. Transform your business by being remarkable
Whether you are into offline or online marketing, or both, if you want to succeed as a professional marketer, be remarkable. With the level of competition we have at present, you cannot afford not to.
Traditional marketing, also known today as interruption marketing, is no longer as effective as before. If you want your message to get across, then be sure to stand out from your chosen market. Seth Godin calls it the "Purple Cow" way, in which he wrote a book about it called Purple Cow: Transform Your Business by Being Remarkable.
Get your own copy and read it. You won't regret it.
2. Find your precise market
All things considered, if you really think about it, all your marketing efforts boils down to how you connect and establish relationships with people. Look for your precise market, look for your tribe and how to reach out to them and nurture good relationships.
Identify your ideal customer. Those customers who want what you want and really need your product or/and service. Connect with them using offline and online strategies such as telemarketing, online/offline lead generation and social media.
Focus time on cultivating relationships, and offer them something of value.
3. Put your ideas in the world
To become a better marketer, Seth Godin said, you have to do marketing as often as you can. Start your own small business and market. Volunteer to market a non-profit organization project. Help a kid next door to sell her lemonade.
The point is, if you have good marketing, test them in the real world. This way you will be able to know if they work or not.
Final thoughts
Seth Godin didn't become one of the world's greatest marketers overnight. Like many other successful marketers, it took years and years of study, hard work and testing out their ideas, till they finally master the craft they are passionate about. Thanks to people like Seth Godin, we now have a great guide to a tested-and-true path to achieving our goals.
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