The Internet has leveled the marketing playing field between small/medium businesses and corporate levels. One of the online marketing tools that place all businesses on equal position involves content marketing. Small /medium size businesses should make content marketing the high-light of their Internet marketing plan and it provides several benefits that allow you to compete with the large scale industries.
Here are 5 Google tools and tips that you can use for your small to medium sized businesses:
1- GOOGLE ANALYTICS:
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A small business usually does not have enough personnel to dedicate an affordable employee to track website progress and benefits. Google Analytics is a tool that can be used to track your business traffic to the website. The information shows can be useful and gives owners an idea of who is visiting the web page, it is important to know about what can make a difference to keep your services & gain promotion or help you to take on a new market development strategies that need to be made to take the business to the next level. This analysis tool is helpful for tracking the effectiveness of a small business website.
This may not sound very promising to you, but recent studies have shown that Google Analytics is indeed an extremely underutilized marketing tool in the group of SME’s. With no Google Analytics, running a small business web design strategies and online marketing is like driving a car with no eyes. Analytics of website provides important information about how potential and existing customers communicate with you online. When evaluated perfectly, Google analytics insights provide various scopes for customer retention and engagement.
If you wish to learn one thing from this blog, let it be Google Analytics: Without any delay, get installed Google Analytics for your small and medium business website and learn to love it.
Quick Tip: If Google Analytics is already installed on your small and medium business website, check personalized analytics infographics inside. This will allow you to create infographics including your website’s content so that performance of your website could be tracked. You can easily track how your website is performing by viewing it in a form of infographic.
2 – HIGH SEARCH ENGINE RANKING:
Search engines are another effective tool in the marketing battle small and medium size businesses reward against corporate tremendous. Google, which remains by far the most popular way for prospective customers to find your business and services online, rewards websites that publish engaging and consistently updated content. The key for you is to target the keywords that your potential customers input into the search engine to find your business. Your goal should be to land and stay on Google’s first search results page for keywords that apply to your business. Compelling content also augments the number of back links to your small or medium business website.
3 – GOOGLE TRENDS:
How do people search for your Product & services? What about your competitors? The Google Trends tool uses real-time search data to help you measure customer search behaviors over time. If you could only use one SEO tool to develop an Internet marketing campaign, this product would be a serious competitor.
If you’re looking to increase your SEO strategy, it allows you to see how regularly a keyword is searched so you can get an idea for its popularity. Google Trends instantly creates a graph of the search volume by language, country, city or region, revealing how the term has evolved over detailed enlargement of time. It also predicts how that keyword will move over time, helping you to make more reliable determination.
Essentially, Google Trends makes it easy for you to stick current with your product & services marketing tricks .so you can discuss into conversations about topics applicable to your stretch.
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